Caltex fills up with Street Network
July 10, 2018
Bus Shelter advertising proved to be the ideal solution for Caltex when the brand launched a campaign to promote repeat purchase from its Cape Town area filling stations and forecourt stores. Street Network provided geographically targeted MyCiTi bus shelters for the campaign, strategically situated in close proximity to the outlets. Providing line of sight visibility to motorists and a reach of over 320 000, the ten-month long campaign is visible on bus shelters situated close to point of purchase while attracting high levels of brand awareness among commuters and motorists alike.