King Price prides itself on offering great customer service, and if the company’s recent growth is anything to go by, it is succeeding royally. While it believes in spending less on marketing so that it can pass greater savings along to its customers, the brand...
B&W Whisky, known as one of the classic whisky brands on the market, is tempting connoisseurs with its latest advertisement in Cape Town. The billboard adopts the brand’s trademark colours but goes a step further, ‘musking’ the board by means of a special printing process...
Outdoor Network has launched its latest state-of-the art digital rotating billboard in Durban, and will be rolling out this innovative platform to numerous other sites around the country in the months to come. Ideal for advertisers seeking national coverage, the new digital billboard from Outdoor...
Competition among retail brands has never been as fierce as it is now, and marketers face the challenge of winning the attention and spend of easily distracted consumers. But out-of-home is a winning strategy, comparable to point-of-sale when it comes to achieving return on investment,...
The South African National Blood Service recently selected a key Outdoor Network location in the vibrant and cosmopolitan CBD of Johannesburg for its latest campaign. The ‘It’s not just blood. It’s saving a nation’ campaign made use of one of the many benefits offered by...
A recent Uber campaign to ‘drive’ downloads of its app was visible in the vicinity of entertainment hotspots in Johannesburg and Pretoria. There is a higher demand for its services which provides a much needed alternative to getting home safely, particularly after a ‘big night...
This year, the Joburg Open employed an integrated advertising campaign, utilising a number of Out-of-Home platforms. The campaign aimed to create awareness for the tournament while encouraging golfing enthusiasts to attend the event. Outdoor Network provided strategically positioned billboards in and around key Johannesburg high...
One of the most prestigious events on the South African sporting calendar, the BMW SA Open Championship, selected Outdoor Network as its sole Out-of-Home media partner for the recently held 2017 event. The benefit derived from the partnership afforded the brand the ability to deliver...
Lenovo recently re-introduced one of the world’s best known brands to South Africa with its ‘hellomoto’ campaign. Key to the brand re-launch was the inclusion of billboards, which saw Lenovo partnering with Outdoor Network as its exclusive Out of Home media provider on a national...
