One of the most prestigious events on the South African sporting calendar, the BMW SA Open Championship, selected Outdoor Network as its sole Out-of-Home media partner for the recently held 2017 event. The benefit derived from the partnership afforded the brand the ability to deliver targeted reach to key audience segments in environments which were not necessarily possible with other forms of media. This across high LSM neighbourhoods and within key golfing hotspots.
Creating broad based brand awareness is essential to campaign success in today’s fragmented media and advertising landscape. With a view to delivering maximum exposure, the campaign ran on Outdoor Network’s strategically positioned billboards and bus shelters. The combination of the two media platforms provided the ideal reach, frequency and recall required to raise awareness and drive engagement within the selected geographic location.
The coverage and flexibility of Bus Shelters enables brands to create strategic presence in areas where other media potentially do not have access to with the added benefit of being very cost effective. Billboards provide a high impact and high coverage platform, reaching 80% of urban South Africans daily. In turn, they too ensure coverage and reach in varying locations to key consumer demographics
“Outdoor Network’s coverage for the 2017 edition of the Championship was paramount in delivering on the campaign requirement of effective brand messaging. This further highlights the ability of Out-of-Home to reach specific audiences such as the upper income niche golfing segment through effective targeting. Both geographically and demographically,” says Howard Lonstein, Marketing Manager for Outdoor Network.
Billboards and Bus Shelters deliver impact and prominence with high frequency and are geographically flexible. To find out more about how Outdoor Network can enhance your brand, email billboardsales@on.co.za / streetnetworksales@on.co.za or call (011)234-7861.
For more on Outdoor Network go to www.on.co.za or follow on Twitter @outdoornetsa, Facebook @outdoornetworksa and Outdoor Network on LinkedIn.
