For brands to achieve maximum exposure coupled with consumer ‘buy-in’, they not only need to identify premium media locations, but identify those locations that provide access to a desired target audience. This is key to ensuring that advertising campaigns are effective in keeping consumers engaged…
Fourways Mall has turned to out of home media to draw shoppers from surrounding areas, tasking Street Network with a visually striking promotional campaign on bus shelters and taxi ranks in the surrounding area to grab the attention of commuters in the general Fourways area.…
Halls, the maker of the internationally-renowned menthol throat sweets, took to the streets of Johannesburg to drive awareness of its “Own the Moment” campaign, promoting the online competition and social engagement, and encouraging Google search. The mechanism by which Halls achieved this was a partnership…
Pharmaceuticals Company, Tibb Health Sciences, which provides a wide range of natural herbal remedies recently launched its national winter campaign in order to elevate consumer awareness and drive sales of its varied products, including among others immune boosters. With winter a key sales period for…
Digital satellite television channel, Zee World, which offers mainstream viewers in Africa the best in award-winning Bollywood movies and series, a variety of food, kids and talent shows and lifestyle programmes elected to use Street Network Bus Shelters in order to extend the reach of…
Private Property, one of South Africa’s largest online property portals believes that strong partnerships are the key to success which accounts for them being the primary sponsors of the South African Women’s Hockey team. In order to reach consumers in key neighbourhood locations whilst highlighting…
Johannesburg City Parks and Zoo (JCPZ) is mandated by the City of Johannesburg to manage the City’s cemeteries, parks and designated public open spaces as well as to ensure that its environmental conservation function is carried out. This includes the maintenance of all street and…
When it comes to marketing FMCG products, one would presume that virtually every consumer is a target, and that the brand communication is going to reach those targets across the entire demographic spectrum. The default platforms for most brands are broadcast, TV, print, large format…
Following the announcement that General Motors was withdrawing the Opel brand from its production facility in Port Elizabeth, the vehicle manufacturer embarked on a communication campaign to reassure consumers of its commitment to the brand and that it still offered services in the country. General…
With almost two-thirds of all consumer purchases made within half an hour of being exposed to Out-of-Home advertising, its time to revisit the critical role the medium plays in the broader marketing mix. Roadside Outdoor Audience Data (ROAD) now provides rich data on the consumption…
