Urban dwellers are price-sensitive consumers, always on the lookout for the best deal when it comes to getting connected – something that Cell C wanted to tap into with its recent campaign consisting of multiple bus shelter ads along the Atlantic seaboard, targeting pedestrians, motorists...
Competition among retail brands has never been as fierce as it is now, and marketers face the challenge of winning the attention and spend of easily distracted consumers. But out-of-home is a winning strategy, comparable to point-of-sale when it comes to achieving return on investment,...
Remax, the global real estate company with a national footprint in South Africa firmly believes in Bus Shelter advertising to be of great benefit to the brand. This is evident from the long standing business relationship between Remax and Street Network. Street Network’s solutions and...
Nando’s, well known for its creative and often hard hitting advertising campaigns, recently selected Street Network’s Bus Shelters in and around Johannesburg for its back to work campaign. As part of a broader Out-of-Home media mix for the well know chain, The Nando’s bus shelters...
Rawson Property Group, South Africa’s 4th largest real estate brand, claims to have 1,000 neighbourhood experts across the country. This means that when you are looking to buy property, you are virtually assured of the fact that there’s a Rawson Neighbourhood Expert near you. It...
Way back in 1990, the first Jimmy’s Killer Prawns store was opened in Germiston, east of Johannesburg. Offering great fare and value for money, the brand soon grew and expanded into a national chain and beyond the borders of South Africa. In 2011, Jimmy’s Killer...
Hallmark Watches, a brand renowned for its extensive and highly desirable watch range, commissioned Street Network for an initial three-month long Bus Shelter campaign. The Make Your Mark creative was visible on Street Network Bus Shelters from January – March 2017. Yielding impressive results and...
As part of its back-to-school campaign for 2017, BIC recently highlighted its position as South Africa’s leading stationery brand by advertising on Outdoor Network bus shelters across greater Johannesburg. Bus Shelters provided the ideal environment for the brand to reach its target audience – purchase...
One of the most prestigious events on the South African sporting calendar, the BMW SA Open Championship, selected Outdoor Network as its sole Out-of-Home media partner for the recently held 2017 event. The benefit derived from the partnership afforded the brand the ability to deliver...
Howard Lonstein, Marketing Manager for Outdoor Network unpacks the advertising impact of bus shelters and why they have historically been underutilised and undervalued in South Africa. Globally, street furniture is a highly sought after media. It is used by a host of top end brands...
