Remax geo-fences its advertising campaign
March 26, 2017
Remax, the global real estate company with a national footprint in South Africa firmly believes in Bus Shelter advertising to be of great benefit to the brand. This is evident from the long standing business relationship between Remax and Street Network. Street Network’s solutions and locations – which for individual branches is a key consideration – are seen as an ideal platform with which to raise brand awareness.
Advertising on this platform provides repeat visibility in the key neighbourhood areas serviced by the agents. Among others, it is this repeat visibility which delivers effectively on Remax’s aim of being viewed as the leading and prominent real estate agent within those areas serviced.
The Remax campaign delivered on a two pronged strategic objective for the brand. Corporate brand awareness in close proximity to local suburban offices, and geo-fencing in areas in which Remax have solid community presence.