Kellogg’s International, the world’s largest cereal producer recently announced a JV between the Tolaram Group of Indonesia, the world’s largest instant noodle producer, and Kellogg’s South Africa which will be focusing on marketing and distributing Kellogg’s Instant Noodles in South Africa Formally known as KTSA,...
Following the announcement that General Motors was withdrawing the Opel brand from its production facility in Port Elizabeth, the vehicle manufacturer embarked on a communication campaign to reassure consumers of its commitment to the brand and that it still offered services in the country. General...
With almost two-thirds of all consumer purchases made within half an hour of being exposed to Out-of-Home advertising, its time to revisit the critical role the medium plays in the broader marketing mix. Roadside Outdoor Audience Data (ROAD) now provides rich data on the consumption...
Positioning itself as an energy saver, Egoli Gas is increasing brand awareness during the winter months with its advertisements in areas linked to high-demand residential and retail space where Egoli Gas pipelines are to be found. In a bid to reach both individuals and businesses,...
Urban dwellers are price-sensitive consumers, always on the lookout for the best deal when it comes to getting connected – something that Cell C wanted to tap into with its recent campaign consisting of multiple bus shelter ads along the Atlantic seaboard, targeting pedestrians, motorists...
Prestigious brand Easylife Kitchens, which has offered quality service to customers for 25 years, is bringing its stylish designs to affluent neighbourhoods across Johannesburg through its elegant bus shelter advertisements. As upmarket areas boom across the metropolis boasting secure estates and luxurious homes, Easylife Kitchens...
Competition among retail brands has never been as fierce as it is now, and marketers face the challenge of winning the attention and spend of easily distracted consumers. But out-of-home is a winning strategy, comparable to point-of-sale when it comes to achieving return on investment,...
Remax, the global real estate company with a national footprint in South Africa firmly believes in Bus Shelter advertising to be of great benefit to the brand. This is evident from the long standing business relationship between Remax and Street Network. Street Network’s solutions and...
Nando’s, well known for its creative and often hard hitting advertising campaigns, recently selected Street Network’s Bus Shelters in and around Johannesburg for its back to work campaign. As part of a broader Out-of-Home media mix for the well know chain, The Nando’s bus shelters...
Rawson Property Group, South Africa’s 4th largest real estate brand, claims to have 1,000 neighbourhood experts across the country. This means that when you are looking to buy property, you are virtually assured of the fact that there’s a Rawson Neighbourhood Expert near you. It...
